The pilot program will cover several Kroger stores near Memphis, Tennessee and Mississippi.
When a senior citizen uses their SNAP card for groceries a 50 cent coupon is automatically printed for fresh produce.Â The coupon maximum per purchase is $10 and is capped at $20 per month.
The AARP program was funded by a 4-year federal grant and was started in the Tennessee and Mississippi area primarily because they have the worst rate of senior hunger in the nation.
What weâ€™re looking for is to work together to really move the needle against this growing problem of hunger.
~ Lisa Marsh Ryerson, president of the AARP Foundation.
The program will run only through 2018, but if there is progress, AARP and UnitedHealthcare hope to expand it.